Assessment 2 –
The Challenge of Leadership Today – Essay
This document contains the details for Assessment 2 for BUMGT5970 Leadership. Included are aspects
such as:
 The assessment overview and report structure;
 How the assessment is to be formatted; and
 How it will be assessed by using an Assessment Criteria Sheet.
You should read this along with the Course Description, which includes information on due dates,
submission, etc. If you are not clear on any aspect, please speak with your lecturer who will be happy to
answer your questions.
Overview of the Assignment
You are required to demonstrate your ability to critically analyse and theoretical developments in leadership
understanding with regard to current research and practical application for today’s leaders.
You are to write a 1500 word essay where you discuss what you consider to be the major challenges of
leadership in today’s world.
Your essay needs to show evidence of reading widely on this topic and you should draw on at least six (6)
academic articles. You must consider the following questions:
1. What are the challenges of leading an organisation in today’s world?
2. What needs to change in the way we frame and understand leadership if we are to meet the challenges of
leading in such complex and uncertain times?
3. What would be your main recommendations for improving the quality of leadership development programs?
Comment on how your recommendations would help to address some of the limitations of approaches used to
date to develop both leaders and leadership.
You can draw on the following white paper, The Challenges Leaders Face Around the World:
More Similar than Different (Gentry, Eckert, Stawiski & Zhao, 2016) for inspiration and initial
thoughts:
“The life of a modern-day leader clearly is not easy. Inside their organizations, they need to lead
and motivate a diversified group of people, work across organizational boundaries, improve
efficiency, and achieve growth. Externally, they face a complex and globalized environment; they
have to manage the requirements of government, keep up with competitors, and meet the
expectations of other stakeholders. And within this global environment, there are many cultural
considerations leaders must face to be effective. They must work across cultural boundaries and
alongside others who, at times, are very different from them and have different ways of getting
work completed”
Essay Structure
The following is a SUGGESTED structure only, an example for how you might like to structure to organise
your essay:
Title page
Introduction
Key challenges (this is where you identify challenges, discuss and suggest new ways of thinking
about these)
Issue 1
Issue 2
Issue 3
Conclusion and Recommendations
References
General Formatting Requirements for the Report
For those students who are unfamiliar or do not feel confident with academic writing, there are many sources
on the Federation University and Library websites. The formatting of assignments should adhere to the
following requirements:
 Report format
 Follow the headings outlined under the Assignment Instructions section
 Use a report Title page containing all of the relevant information
 Correct page numbering (e.g., the Cover Page is not numbered, the number format for the Executive
Summary and the Table of Contents is i, ii, etc. The body of the report starting with the Introduction is
numbered 1, 2, 3, etc.)
 Do not write in the first or second person (I, we, our)—write in the third person only
 Proof-read before submission for spelling, grammatical and logic errors
 Fonts should be plain and easy to read (e.g., Tahoma, Arial, Times New Roman)
 Font size is typically between 10 and 12 for the body of the assignment
 Paragraphs are to be fully justified
 Paragraph spacing typically uses one space before and after a paragraph
 Any tables and diagrams used should be labelled (they do not form part of the word count)
 APA referencing style to be used (information on this can be found at the following link:
http://federation.edu.au/current-students/learning-and-study/online-help-with/referencing)
Assessment Criteria Sheet
BUMKT5902 Marketing Management
Assessment 2 – The Challenges of Leadership Today – Essay – Rubric
Criteria Weight F (0-49) P (50-59) C (60-69) D (70-79) HD (80+)
Introduction 5% Little or no attempt to
provide an introduction to
the essay
An attempt made to
provide an overview of the
document. Purpose of the
essay lacks clarity.
Outlines some, but not all,
elements of the document.
Attempt made to outline
purpose of the essay.
Accurately outlines many
important elements of the
document, purpose of the
essay is clear
Accurately and succinctly
outlines all critical
elements of the document,
purpose of the essay
articulated clearly and
concisely.
Identifies
issues/problems
within leadership
today
5% No identification of relevant
current and/or potential
issues with the context are
identified
Identifies and describes a
few of the relevant current
and/or potential
issues/problems within the
context
Identifies and describes
some of the relevant
current and/or potential
issues/problems within the
context
Identifies and clearly
describes most of the
relevant current and
potential issues/problems
within the context
Identifies and clearly and
concisely describes all the
relevant current and
potential issues/problems
within the context
Apllies theory in
context to form
appropriate
solutions
30% Little or no analysis or
reasoning is evident
An attempt at analysis but
reasoning is unclear or
poorly expressed
Analaysishas some
substance but reasoning is
inconcsistent and tends to
lack focus
Analyis is substantial and
reasoning generally
effective
Analysis is extensive and
insightful and reasoning
clearly articulated
Recommendations 30% Very limited or no ability to
identify and present
recommendations. Lack of
links to key
points/arguments made in
the document
Attempts to identify and
present recommendations.
Limited links to key
points/arguments made in
the document.
Appropriate
recommendations are
outlined and summarised,
with some links to key
points/arguments made in
the document
Insightful
recommendations using
sound and informed
judgements, which are
well-supported and related
to key points/arguments
made in the doucment
Highly ind=sightful
recommendations using
logical, reasoned and
informed judfgements,
which are well-supported
and clearly tied to the key
points/arguments made in
the document.
Structure and
organisation of
writing
10% There is little or no
organisation, lacking
structure, paragraphing,
etc.
Some organisation present
but logic/arguments lack
clarity and/or conciseness
Organisation is present,
there may be some
inconsistencies with
organisation and structure
of logic/arguments but
generally easy to follow;
writing is mostly clear but
parts may lack
conciseness
Writing is generally well
organised, structure
includes introduction, body
and conclusion and most
logic/arguments are easy
to follow; writing is mostly
clear and generally easy to
follow
Writing is coherently
organised, introduction,
body and conclusion are
sophisticated, and the
logic/arguments are easy
to follow; writing is clear,
concise and persuasive.
Use of references
to support
arguments
20% Limited or no ability to use
relevant resources and/or
support arguments.
Reference style nonexistent.
Occasionally uses relevant
resources to support
arguments. Minimal
attempts to follow the
reference style guide.
Relevant resources are
used to support arguments
most of the time. Attempts
to follow the reference
style guides.
Relevant resources are
used to support arguments
throughout. Reference
style guides generally
adhered to.
Relevant resources are
expertly used to support
arguments throughout.
Reference style guides
completely adhered to.

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