HI5013 Group Assignment Specifications
Purpose:
This group case study analysis is an opportunity for students to demonstrate their understanding of
unit concepts, apply their knowledge of the theories and unit material learned and develop groupbased problem solving skills and then apply them to a contemporary multinational entity operating
in different markets around the world.
Group Assignment Details:
The case study can be selected from those listed in the textbooks (Refer to page 4 below) as
provided in the unit outline or from another source, provided that it is deemed an acceptable and
credible academic source and is approved by the Unit Co-ordinator. Once approved, students must
post a message stating their selected company case study to prevent any duplication!
The case study is to be based on a well-known multi-national corporation (MNC). Students must
ensure that their case study has not been selected by another group. Analyse the selected and
approved multi-national corporation’s (MNC) case study in terms of the following key topics:
• Corporate decision making
• Strategy and Globalisation footprint i.e. which markets has the MNC penetrated.
• Organisational Issues
• Human Resources Management, including training and employment relations
In this report,
• Use sub-headings
• Use appropriate paragraphing
• Reference the sources used with correct in-text citation conventions / protocols.
• Provide a full list of references at the end using correct referencing conventions
• Check the safe-assign report and modify the submission if it is Medium or High risk.
• Your final submission is due Friday of Week 10 at Midnight. Late submissions will attract
penalties at the rate of -5% per day.
Required Activities:
 Firstly, students should familiarise themselves with the unit content from weeks 6 -11.
 Students will need to work in co-operative groups and select a case study after careful
consideration. (Refer to page 4 below)
 Students should supplement their knowledge with wide research of the MNC in the case study
and consider referencing other academic sources, which will support their case study analysis.
 Finally, students will need to discuss the case study and collectively determine the key problems
and issues, specify the main problem / challenge, determine alternative courses of action for
Page 4 of 7
the MNC, carefully evaluate each course of action and lastly, make a recommendation as to
what the best course of action is for the MNC, based on your group discussion.
 Students should then prepare and complete a group report, which covers the key topics within
the overall case study analysis.
 Students must follow the correct in-text citation conventions / protocols and end of report
referencing conventions using the Harvard referencing style.
Assignment Structure Requirements and Guidance:
1. Holmes Institute Cover Page [This is essential and must be completed accurately. This is available
on Blackboard]
2. Executive Summary – This should be a concise summary of the main argument and the
conclusions made.
3. Introduction paragraph – A short paragraph which includes the background, scope and the main
points raised in the report in order of importance. There should also be a brief conclusion
statement at the end of the Introduction.
4. Main Body of the report contains clear Topic Headings for each paragraph provided.
5. Appropriate paragraphing must be used – each paragraph should include detailed information,
which elaborates on the main points raised in the Introduction. This is where in-text citation is
required and reference is made to specific references and other information obtained from
research.
6. Page Numbers must be used – this is best practice and ensures the report is well presented and
formatted.
7. Reference the sources used with correct in-text citation conventions. Follow the Harvard
method.
8. Reference List at the end must be in the Harvard Style and be mainly academic Journal Articles.
9. The report must be within the 3,000 word limit.
10. Check the safe-assign report and modify the submission if it is Medium or High risk. You have
up to three attempts. NOTE: The report must be submitted through safe-assign.
 Either select a company case study of your choice and obtain approval from the Unit Coordinator or refer to the Textbook Case Studies, some of which are listed below:
1. Sher-Wood Hockey Sticks: Global Sourcing
2. Jollibee Foods Corporation (A): International Expansion
3. Acer, Inc: Taiwan’s Rampaging Dragon
4. The Globalisation of CEMEX
5. The Global Branding of Stella Artois
6. United Cereal: Lora Brill’s Eurobrand Challenge
7. GE’s Imagination Breakthroughs: The Evo Project
8. ECCO A/S – Global Value Chain Management
9. Lundbeck Korea: Managing an International Growth Engine
10. Kent Chemical: Organising for International Growth
11. Applied Research Technologies, Inc.: Global Innovation’s Challenges
12. P&G Japan: The SK-II Globalisation Project
13. McKinsey & Company: Managing Knowledge and Learning
14. Sharp Corporation: Beyond Japan
15. Eli Lilly in India: Rethinking the Joint Venture Strategy
16. Levendary café: The China Challenge
Page 5 of 7
17. Clayton Industries: Peter Arnell. Country Manager for Italy
18. Barrick Gold Corporation – Tanzania
19. IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A)
20. Genzyme’s CSR Dilemma: How to Play Its Hand.
[Source: Bartlett, C. & Beamish, P. (2014) Transnational Management: Text, Cases and Readings in CrossBorder Management]
Marking Rubric
Excellent
4 marks
Very Good
3 marks
Good
2.5 marks
Satisfactory
2 marks
Unsatisfactory
1.5 or 0 marks
Executive
Summary
Max 4 marks
Well structured,
complete,
compelling and
concise
Clear, concise and
compelling
A good summary
of the report
A basic summary
of the report
Missing or a nonrelevant
summary is
noted.
Case Analysis of
the MNC’s
corporate
decision making
Max 4 marks
The MNC’s
corporate
decision making
has been
excellently
described with
appropriate
evidence in a
logically
composed
structure, which is
effectively
integrated into
the overall case
analysis.
The MNC’s
corporate
decision making
has been
very well
described with
appropriate
evidence in a
logically
composed
structure, which
is very well
integrated into
the overall case
analysis.
The MNC’s
corporate
decision making
has been
well described
with appropriate
evidence in a
logically
composed
structure, which
is well integrated
into the overall
case analysis.
The MNC’s
corporate
decision making
has been
adequately
described with
appropriate
evidence in a
logically
composed
structure, which
is integrated into
the overall case
analysis.
The attempt
made to describe
the
MNC’s corporate
decision making is
unsatisfactory or
of negligible
relevance.
Case Analysis of
the MNC’s
strategy and
globalisation
footprint.
Max 4 marks
The MNC’s
strategy and
globalisation
footprint has
been
excellently
described with
appropriate
evidence in a
logically
composed
structure, which is
effectively
integrated into
the overall case
analysis.
The MNC’s
strategy and
globalisation
footprint has
been
very well
described with
appropriate
evidence in a
logically
composed
structure, which
is very well
integrated into
the overall case
analysis.
The MNC’s
strategy and
globalisation
footprint has
been
well described
with appropriate
evidence in a
logically
composed
structure, which
is well integrated
into the overall
case analysis.
The MNC’s
strategy and
globalisation
footprint has
been
adequately
described with
appropriate
evidence in a
logically
composed
structure, which
is integrated into
the overall case
analysis.
The attempt
made to describe
the
MNC’s strategy
and globalisation
footprint is
unsatisfactory or
of negligible
relevance.
Page 6 of 7
Case Analysis of
the
MNC’s
organisational
issues
Max 4 marks
The MNC’s
organisational
issues have been
excellently
described with
appropriate
evidence in a
logically
composed
structure, which is
effectively
integrated into
the overall case
analysis.
The MNC’s
organisational
issues have been
very well
described with
appropriate
evidence in a
logically
composed
structure, which
is very well
integrated into
the overall case
analysis.
The MNC’s
organisational
issues
have been
well described
with appropriate
evidence in a
logically
composed
structure, which
is well integrated
into the overall
case analysis.
The MNC’s
organisational
issues have been
adequately
described with
appropriate
evidence in a
logically
composed
structure, which
is integrated into
the overall case
analysis.
The attempt
made to describe
the
MNC’s
organisational
issues
is unsatisfactory
or of negligible
relevance.
Case Analysis of
the
MNC’s Human
Resources
Management,
including training
and employment
relations
Max 4 marks
The MNC’s
Human
Resources
Management,
including training
and employment
relations, has
been
excellently
described with
appropriate
evidence in a
logically
composed
structure, which is
effectively
integrated into
the overall case
analysis.
The MNC’s
Human
Resources
Management,
including training
and employment
relations, has
been
very well
described with
appropriate
evidence in a
logically
composed
structure, which
is very well
integrated into
the overall case
analysis.
The MNC’s
Human
Resources
Management,
including training
and employment
relations, has
been
well described
with appropriate
evidence in a
logically
composed
structure, which
is well integrated
into the overall
case analysis.
The MNC’s
Human
Resources
Management,
including training
and employment
relations, has
been
adequately
described with
appropriate
evidence in a
logically
composed
structure, which
is integrated into
the overall case
analysis.
The attempt
made to describe
the
MNC’s Human
Resources
Management,
including training
and employment
relations
is unsatisfactory
or of negligible
relevance.
Overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation.
Max 4 marks
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is excellent.
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is very good.
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is good.
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is satisfactory.
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is unsatisfactory
or has
deficiencies.
Formatting and
Professionalism of
the Report
Max 3 marks
3 marks = report has been excellently presented and is in accordance with all the requirements of
a report format.
2 marks = report has been well presented and is in accordance with the requirements of a report
format.
1 mark = report has not been presented well and is not in accordance with the requirements of a
report format.
0 mark = the report presentation and format is unsatisfactory in all aspects.
Referencing
(in-text)
and Reference
List
3 marks = report prepared is in full compliance with the correct referencing protocols /
conventions.
2 marks = report prepared is in compliance with the correct referencing protocols / conventions
with some minor irregularities noted.
Page 7 of 7
Max 3 marks 1 mark = report prepared is only partially in compliance with the correct referencing protocols /
conventions with notable irregularities.
0 mark = the report’s referencing is unsatisfactory in all aspects
Total =
Group Report
30 Marks
Comments:
Specific feedback will also be provided by your tutor / marker in
Blackboard when grades are released.
The Final Mark
awarded will be
released on
Blackboard two
weeks after
submission,
unless it is
submitted late.

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