I need support with this Marketing question so I can learn better.
1. Find a hotel company that allows customers to make reservations directly through their web site.
Who do you think will make reservations through this site and why?
How does the direct booking experience compare to an Online Travel Agency (OTA) site such as TripAdvisor, Expedia, hotel.com or booking.com. Explain your answer.
2. If restaurants do not have their own delivery, they can use delivery/reservation companies as distribution channels.
Have you ever used these channels? If yes, how was your experience?
Do you know some other popular food delivery companies?