You have been asked by the CEO of a major Australian Bank to advise them on their strategy
formulation for International expansion.
The Bank has developed a reputable brand in the Australian and New Zealand markets and is now
looking for suitable acquisitions and strategic partnerships in foreign markets in order to grow their
The three markets that they are currently assessing for entry are; France, Brazil and South Korea
(ROK). You are required to assess the attractiveness of each of the three markets and put forward
recommendation(s) for future action based on a co-operative discussion in your groups.
By working in co-operative groups, select a well-known Financial Services (FS) multi-national entity
or consult with your tutor and ensure that it has not been selected by another group. Analyse the
selected and approved FS multi-national entity and consider the following factors:
• The differences in the structure of each market identified for entry
• The estimated size and profitability of each market identified for entry
• The potential problems in selling to and supporting the MNE in each market identified for
• The likely future developments in each market identified for entry
• The potential foreign exchange and trade implications
In this report,
• Use sub-headings
• Use appropriate paragraphing
• Reference the sources used with correct in-text citation conventions
• Provide a full list of references at the end using correct referencing conventions
• Check the safe-assign report and modify the submission if it is Medium or High risk.
Your final submission is due Friday of Week 10 at Midnight. Late submissions will attract penalties
at the rate of -5 % per day.

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