For this assignment, you need to choose one multinational enterprise (MNE) from the
2019 Fortune Global 500 list operating in one of the following industries*.
• Internet services and retailing
• Household and personal products
• Motor vehicles and parts
• Petroleum refining
*The 2019 Fortune Global 500 list is available from https://fortune.com/global500/2019/.
You must use the industry filter (not sectors) available at
https://fortune.com/global500/2019/search/ to shortlist and choose your MNE.
N.B. You are encouraged to conduct preliminary data search about the potential MNE to
ensure that you can obtain relevant and recent information enabling you to conduct wellsupported analysis.
Part 1: Introduction and your chosen MNE (approx. 800 words)
Q 1. Write the introduction to the whole paper (i.e. answers to questions 1-5). You should
include the purpose, main findings, and the scope and the structure of your paper in the
introduction. (You should write your introduction after you know the key findings and the
structure of your paper. It is strongly recommended that you write the introduction when you
have completed the main body).
Q 2. (i) Provide a brief profile of your MNE. Information such as its country of origin, company
history, its main products/services, countries of operation etc., should be included. (ii) What
are core resources and capabilities of your chosen MNE? Which resources and capabilities
do you think provide the source of competitive advantage for the company?
Part 2: Host country analysis (approx. 400 words)
For this part, you need to select one foreign market (the host country) your chosen MNE is
operating in. You may not choose the countries you selected for the Country Analysis
Assessment (Assessment Task 2) of this course.
Q 3. Analyse the current political situation of your selected host country. What opportunities
and challenges does the current political situation create for your chosen MNE’s operation in
Part 3: MNE’s strategy in the host country (approx. 1,100 words)
Q 4. Based on your understanding of the course topics, Strategy and Structure of MNEs and
Entering Foreign Markets, analyse strategy and entry mode choices your MNE adopted as it
entered and operates in the host country. Evaluate the benefits and pitfalls of the company’s
decisions. If you were given the responsibility of managing your chosen MNE’s operations in
your selected host country, what additional or alternative actions would you undertake?
Provide justifications for your answer.
Part 4: Conclusion (approx. 200 words)
Q 5. Write the conclusion to your whole paper. Your conclusion should include a summary
of key findings and an evaluation of the importance of your case.