The Final Paper will involve applying the concepts of finance to analyze facebook using data from its annual report. You will analyze the strengths and weaknesses of the company and write a report recommending whether or not to purchase the company stock. The completed report should include: An introduction to the company, including background information. A financial statement review. Pro Forma financial statements (Balance Sheet and Income Statement) for the next two fiscal years, assuming a 10% growth rate in sales and Cost of Goods Sold (COGS) for each of the next two years. A ratio analysis for the last fiscal year using at least two ratios from each of the following categories: Liquidity Financial leverage Asset management Profitability Market value Calculate Return on Equity (ROE) using the DuPont system. Assess management performance by calculating Economic Value Added (EVA). Evaluate the soundness of the company’s financial policies (e.g. capital structure, debt, leverage, dividend policy, etc.). A synopsis of your findings, including your recommendations and rationale for whether or not to purchase stock from this company.

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