auto brand kia 2

Attached is the excel files to use for creating this powerpoint
Powerpoint needs to be 12-15 slides (detailed slides)

-Auto Brand: KIA

Provide a demographic profile of your drivers (age, gender, income)
Identify 2 auto brands with similar demographics – these should appear to be core competitors
Use visuals (graphs, charts) to create these profiles and present them in a business presentation
Based on your demographics, what kind of person do you think is driving KIA
In presentation, demonstrate a full knowledge of the metrics that are available to you in Auto Info_Scarborough_1 spreadsheet

-Develop recommendations for media

Use Auto Info By TV Network spreadsheet, identify 2 tv channels that would be effective for marketing your product, i.e., your current drivers, and your current competitors’ drivers watch these channels
Use the data to show why the two channels you selected would be good marketing partners by displaying their performance vs. other channels
Again, use the metrics that are available to you and demonstrate in your graphs and charts what
Also, use the Cable Network Demos spreadsheet to demonstrate that your channels are a demographic match for KIA

All information must be presented in slides

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