Being Different or Just Better management homework help

Why Be Different and Not Just Better?
Students – Maybe now you are starting to see the challenge in developing a winning strategy for any particular market. How hard is this? Obviously, there is some portion of the business that should look to innovate and differentiate from competitors but can this go too far? What is the difference between being different or just better? To assist you in this discussion, you can review the article below that also discusses this topic.
http://smallbusiness.chron.com/pros-cons-differentiation-strategy-21452.html

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