Education marketing initiatives are becoming more prevalent. In todayâ€s marketplace, young consumers not only have money to spend, but they also influence their parentsâ€ buying choices. This leads to many ethical questions surrounding marketing to a captive audience. Can organizations that target young consumers argue that they are being socially responsible by discussing issues with this stakeholder group at a young age? Or, are they taking advantage of conditions and abdicating moral responsibility for their actions? This activity asks you to evaluate the situation and develop a moral framework that supports your answers to these questions.
Begin by reading A New Work Ethic? (Attached)
Use your full-sentence outline (Attached) to begin the full development of this case analysis.
Next, reflect upon the following in preparation for composing a case analysis:
What recommendations do you have for human resource departments to deal with generational differences in employeesâ€ work ethics?.
Are Sheehyâ€s experiences similar to yours? Are the work ethics of your co-workers illustrative of views Sheehy reported? How do you explain the similarities or differences?
If you were a manager whose employees acted in the way Sheehy described, what would you do and say to these employees?
To what do you attribute the differences in employeesâ€ attitudes toward work?
Do you believe ethics training for employees will change their behavior? Why or why not?
Then, develop your case analysis using the five following sections:
Section 1: Introduction and situational analysis. Describe the ethical issues identified in the Sheehy case. Be sure to give appropriate background information. This is also where you do your situational analysis â€“ identify factors related to the individual(s) involved, company and managerial practices and policies, external factors such as economic pressure, and any other aspects of the situation that you believe helped create the behavior described by Sheehy.
Section 2: Stakeholder analysis. Identify the key stakeholders and how they are potentially impacted by the behavior Sheehy experienced with co-workers. Note that stakeholder analysis is particularly pertinent to the consequentialist approach, and that one of the challenges is in estimating positive and negative impacts on relevant stakeholders.
Section 3: Analysis based on ethical theories. Analyze the ethical issues using a relevant theoretical perspective from this moduleâ€s material.
Section 4: Conclusion and recommendations. Up to now, you have been analyzing and comparing options. Here is where you pull together the different threads of your analysis. Make recommendations about how the stakeholders can work together in an ethical way. Make sure your justifications clearly flow from your analysis. Make managerial and policy recommendations that would provide guidance to help those facing a similar dilemma. Be sure your responses can be applied to a variety of occupations, not solely to a fast-food industry.
Section 5: References. List at least three sources (other than the articles provided, your text, or the case article) where you located additional information about ethical issues.
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