Case Study

1. Determine what would be the most likely sales revenue and the associated margins, both for if the store does bring in the private label and if it doesn’t. – 15.0 pts

2. What type of information from the research and the memo from the controller would you suggest be carefully evaluated in order to make the decision. – 20.0 pts

3. A clear, actionable recommendation is proposed and the justification for its choice is well–supported through the examination and analysis information from both your work on the sales and margins and your analysis of the research created for the firm. – 15.0 pts

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