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In March of 2017, Snap Inc. held their Initial Public Offering (IPO) on the New York Stock Exchange. The California-based company, creators of the popular “Snapchat” multimedia messaging app, announced their IPO in this press release. Using the Internet, research Snap’s IPO and subsequent financial performance. 1) Evaluate the possible valuation methods used to establish the Initial Public Offering (IPO) value of Snap stock, based on the valuation techniques. Assess the potential challenges in the valuation and how such challenges can be minimized. Provide support for your response. 2) Assess the performance of the stock within the first year of the public offering, indicating the primary drivers of the stock performance. 3) Compare the Snap IPO to the Twitter IPO from 2013. Explain the similarities and differences in the initial issuance as well as subsequent stock performance. 4) Assess the role of the Chief Executive Officer (CEO) in relation to the stock performance, suggesting how the person in that role may influence the performance of the stock and value to investors. Provide support for your suggestions. 5) Evaluate the risk / reward position to an investor when purchasing stock during an initial public offering, indicating under what circumstances you would advise an investor to do so. 6) Predict the stock price of Snapchat over the next five years, indicating the key drivers of the performance and the resulting impact to the stock price. Provide support for your prediction
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