You will complete a comparison analysis of two companies regarding Global Marketing
and Human Resource strategies.
• Prepare a PowerPoint presentation (12 slides maximum) comparing and
contrasting two global companies of your choice.
• In your analysis, address the following at a minimum:
• One slide summary for each of the companies and products
• What global marketing strategies have these companies implemented to
stay ahead of their competitors? Make sure to incorporate the marketing
mix variables, pricing and market segmentation.
• What are their human resource strategies with regards to staffing and
retaining talent?
• What is their source of competitive advantage?
• If you were the leader running these companies, would you change
anything? Why or why not?
• As in other assignments and in line with the assignment rubric, make sure to
integrate class content in your analysis and cite your sources.
• Maximum of twelve slides in length, excluding the Title and Reference page.
• APA format, including an in-text citation for referenced works.
• At least three resources.

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