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Instructions – PLEASE READ THEM CAREFULLY

  • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
  • Assignments submitted through email will not be accepted.
  • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
  • Students must mention question number clearly in their answer.
  • Late submission will NOT be accepted.
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
  • Submissions without this cover page will NOT be accepted.

Course Learning Outcomes-Covered

CLO Number

Course Learning Outcome

10

Develop numerical skills required for quantitative decisions in complex situations. (4.1)

13

Create a Decision Making and Problem Solving worksheet document. (4.5)

14

Utilize technological tools and graphics as an aid to give visual display to decision making data. (4.6)

15

Identify organized alternatives and select among possible alternative to evaluate business options. (2.10)

Critical Thinking Questions: (Marks 05)

  • You are planning to start an online marketing for your KSA based restaurant chain named as “Al-Mataam.”
  • Create a mind map to identify the essential procedures to carry out an Internet marketing for “Al-Mataam”. [Note: Mind map must be up to three levels]
  • Develop a decision tree to help your online customer to determine what meal to buy from “Al-Mataam”. You may use any attribute you wish (cost, calories,) type of food (Veg, Non-Veg (chicken, Mutton, beef, or Fish)) Regional Food (Arabian, India, Turkish, Chinese, etc).
  • As a CEO of “Al-Mataam” you have to hire a Restaurant Manager for its Riyadh location. You have shortlisted the following five candidates with their skill set.

Yousuf

Amal

John

Ahmad

Julie

Experience in Year

Experience of Restaurant

5

2

3

0

1

Knowledge of service industry

5

4

4

5

3

Business Development Experience

1

3

2

4

4

Leadership Experience

2

2

1

2

3

Computer proficiency

Good

Average

Good

Poor

Excellent

a. Rate each criteria on a scale of 1-5. In this case, 1 is less important and 5 is most important. Based on the weightage and criteria identify the most suitable candidate.