I don’t understand this Business question and need help to study.

Goal of this Session Long Project:

This assignment is the second of four SLPs where you will be building a bank of takeaways pertaining to ethical and/or unethical behaviors.

Begin by reading the following scenario for SLP 2:

When Even Doctors Smoked

From the 1940s to the 1970s, cigarettes were as common as water bottles are today. Nearly everyone smoked, from judges in court to factory workers and pregnant women. Edward Bernays, the Austrian-American founder of the field of public relations, promoted smoking among women in a 1929 campaign in New York City in which he marketed Lucky Strike cigarettes as “torches of freedom” that would lead to equality between men and women.

However, by the late 1960s, and in the wake of the release of the landmark Surgeon General’s report on “Smoking and Health” on January 11, 1964, it had become clear that there was a direct link between cigarette smoking and lung cancer. Subsequent research has added heart and lung diseases, stroke, and diabetes. Smoking has decreased in Western countries but remains well established in the global East and South, where cigarette manufacturers actively promote the products in markets like Brazil, China, Russia, and Singapore, especially among young people.

Are such practices ethical? Why or why not?

Source: Byars and Stanberry (2018), pgs. 140-141.

The following source should also be useful to you as reference:

World Health Organization. (2018). WHO global report on trends in prevalence of tobacco smoking 2000-2025 (2nd Ed.), pp. 11-18. Retrieved from https://apps.who.int/iris/bitstream/handle/10665/272694/9789241514170-eng.pdf?ua=1.

This assignment asks you to:

  • Express your reactions
  • Apply your own background/experiences
  • State important takeaways
  • Add other comments you would like to make

Your SLP submission should be 2- to 3-pages of text, well organized, well written, and 100% error free. You may use first- or third-person voice. Write in full sentences and demonstrate your critical-thinking skills. Be creative (for example, add color and/or small graphics).

  • Note: In this SLP we have introduced the importance of library research. Going forward also support your arguments with sources from the Trident Online Library. This is an expectation at the graduate level.

Additional Requirements for this SLP Assignment:

  1. Utilize 3 sources of information from the Trident Online Library, one from each of the following:
    • A book from Skillsoft Books 24×7
    • A periodical from ProQuest Central
    • An Internet source
  2. Include an Appendix at the end of your paper (add it just after your References page). In the appendix for each source discuss why you chose to use it in your paper, and discuss what factors you used to determine they were appropriate.