Please use Porter’s Five Forces Model to evaluate airline industry attractiveness. for the analysis use also other concepts from the book (Strategic Management: Concepts and Tools for Creating Real World Strategy, Dyer, Godfrey, Jensen, and Bryce. Wiley. ISBN: 978-0-470-93738-9.) and use Southwest Airline as an example. the focus must be on the airline industry.You are to prepare a written analysis of a case about an organization that you choose. You will be expected to carefully analyze the case (organization) using the models from class (with the exception of a SWOT analysis) and develop sound conclusions and recommendations. You should demonstrate through the analysis your ability to apply the concepts from the class to a real business situation. Additional guidelines will be available on the course website. The analysis should be no longer than eight pages, double spaced, 12-point font, 1-inch margins. You may add a cover page and additional pages for graphs, charts, tables, figures, or references. The paper will be worth 20 points. The paper will be graded on content (i.e., concepts from the book and other sources); analysis (critically examining the strategy); and grammar/organization. Content is worth 8 points, analysis is worth 8 points, and grammar/organization is worth 4 points.

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