Essay is based on the attached case file. Essay should not exceed 1300 words including references. All sources (PDF or Word or Text) should be included with the final document. Must answer the following questions in the essay:
1. Hong Kong Disneyland (HKD) had mechanisms in place to adapt to local Hong Kong culture, yet these means appeared to be ineffective. Why? What areas, in terms of cultural adaptation, still need further improvement? Using Professor Brannen’s concept of recontextualizing strategic assets (see case Exhibit 2), Do you think Disney’s strategic assets are in an advantageous position or a disadvantageous position in the Chinese cultural context? Explain.
2. Identify two issues challenging Hong Kong Disneyland’s current operations, and propose corresponding solutions.
3. What would be some of the foreseeable challenges for The Walt Disney Company if it chooses to enter the China market?
4. How can experience gained from running Hong Kong Disneyland help The Walt Disney Company’s intended expansion into the China market?
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