In Assessment 3, you were a marketing consultant recruited to identify an avenue for a newbrand extension product line for your selected organisation. In that assessment you developed a greater understanding of the current Australian marketplace for ‘fast food’ itemsand identifiedpotential opportunities and threats forbrands in this industry to explore in the future. In this assessment (Assessment 4) you are tasked with working as a team to create a brand strategy for a new menu item product launch.
Focus on this points as my other group members are doing the others
Strategy and Objectives
the company we are doing is noodle Box, The product we are a Ramne burger
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