Assume you are the CEO of a small relatively new start-up company that produces a unique product—the wrist-reader. This product serves as a wristwatch that consumers wear on their wrists, but the screen folds out to a 3×3 high-resolution LCD that can be used as an e-book reader or to surf the internet with an integrated Wi-Fi chip. The wrist-reader is becoming highly popular among 18-24 year-olds in the U.S. market, and you believe the product would also be rapidly adopted among young people in large emerging markets. Because of your company’s small size, you do not have anyone to help you identify business strategies, so you have to work independently on this. With this background, you are required to:
Provide an overview of your startup firm. Be creative here, but within reason.
Present the issue or issues you are trying to resolve.
Research three emerging markets and identify one market to internalize your product.
Provide a brief discussion of your entry strategies.
Assess the risks and benefits of each strategy in each country and provide a clear recommendation as to why you have chosen your market. Include an overview of those countries’ markets, potential demand for your product, legal and political environment, and any potential funding sources.
Explain the risks that small firms like yours may face in the chosen market or country.
Make a recommendation as to why the market you have chosen would be profitable, and include sales projections.
When writing your paper, be sure to follow these guidelines:
It should be 12-15 pages in length, organized, and well-written in conformity with the CSU-Global Guide to Writing & APA (Links to an external site.)Links to an external site..
Support your answers using 10-15 peer-reviewed articles/professional sources in addition to the textbook.
Include a title page, section headers, introduction, conclusion, and reference page.
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