Improving the CRO through the optimisation of the user experience as part of the online customer journey

 Improving the CRO through the optimisation of the user experience as part of the online customer journey.
 
**Please surf the first paper submitted and read -in details- my tutors feedback in order to avoid falling into same mistakes**

Scenario: In your role as a Marketing Manager in your own organisation, or an organisation of your choice. 1. Please focus on Analysis and Practical Application rather than theory and definitions. 2. You’re free to choose any organization but kindly include citation and references to any source of information or figures you add

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