PART 2 (accounts for 60% of the marks awarded)

Your individual critical evaluation of the new business model and its ability to create and deliver the value proposition in a competitive market place; in two main sections 2a and 2b:

Part 2 should be no more than 1,500 words in total:

600 words for section 2a, and

900 words for section 2.b

2a.An individual evaluation of the business model’s capability to create and deliver the value proposition as developed by your team, in a competitive marketplace. To do this, you will need to:

i.   Derive appropriate critical success factors (CSFs) from the value proposition (the detailed derivation can be included in the appendices)

ii.  Create a table (see format below) to evaluate whether, in retrospect, you personally consider the business model can fulfil the CSFs required.

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