International marketing

 The Final Paper, “The Marketing Plan”, is to be completed individually, with no more than four (4) pages, five (5) pages including a separate “Works Cited” (reference) page. There should be a cover page with the title, your name, the course name and number, and “Professor Puckett” on the page. This paper is due to be “uploaded” on Canvas by 11:59 p.m. on Tuesday, May 21. You are to find an already-existing product in the United States that is not yet in the assigned country that you did your Cultural Analysis on with your group, and complete the marketing plan for introducing it into this country. This Final Paper is to be done individually. I. The Marketing Plan A. Marketing objectives 1. Description of product and why it might fit in your country 2. Target market(s) (specific description of the market) 3. Market penetration and coverage B. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats C. Product adaptation or modification—Using the product component model as your guide, indicate how your product can be adapted for the market. 1. Core component 2. Packaging component 3. Support services component D. Promotion mix 1. Advertising a. Objectives b. Media mix c. Message 2. Sales promotions a. Objectives b. Coupons c. Premiums 3. Personal selling 4. Other promotional methods E. Distribution 1. Channels of distribution (micro analysis). This section presents details about the specific types of distribution in your marketing plan. a. Retailers 1.) Type and number of retail stores 2.) Retail markups for products in each type of retail store 3.) Methods of operation for each type (cash/credit) 4.) Scale of operation for each type (small/large)

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