I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?
Read the article “Marketing in the Age of Alexa” published by the Harvard Business Review. In a 1 -2 page paper (12-pt font, double-spaced), answer the following questions:
1) In your opinion, how are artificial intelligence (AI) platforms likely to impact how individuals will be making purchase decisions in the future?
2) In your opinion, how are artificial intelligence (AI) platforms likely to impact how branded product offerings will be marketed to consumers in the future?
Submit your completed assignment to Brightspace. Before you upload it, make sure to rename the file “Last Name, First Name – Homework 1”. Incorrectly labeled homework assignments will be awarded zero points.