Can you help me understand this Marketing question?

Write an assignment, APA format,The assignment will be in a report format of not more than 8000 words

must be completed in accordance with the requirements in the these PDF and PPT

the product is : water pillow ( innovation : have Temperature Controller,and Alarm clock

the brand name : Urspillow (not in the market , i founded it )

questionnaire in the word document , (spss analysis )

explain some things about logo (can know from mgm5230 marketing plan )

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