Create a Digital Marketing Plan for an Irish SME business / organisation based in tge border regionof your choice.


At a minimum, your report should consider the following:-



·         Company background / situation analysis including an analysis of the company’s marketing environment – micro and macro – and its current marketing communication.



      Where do we want to go? Use SMART objectives!



·         Proposed marketing strategy including its rationale, objectives and key target audience(s).



·         Digital marketing channels selected and rationale for choice.


      Actions on digital channels. What type of content will you use? How will you disperse it?



      Metrics, monitoring and analytics. How will you measure? What are your Key Performance Indicators (KPIs). Explain your rationale for the measurement method you use and for the Key Performance Indicators (KPIs) you have selected.


Integration with offline

·         If your chosen organisation has existing “traditional” marketing activity, does the Digital Marketing Plan complement the company’s traditional activities (if any)? Does it integrate with the company’s overall business strategy?


·         Visual examples such as mockups to be used where appropriate.


(Note: This is not an exhaustive list. All businesses are unique so the above list is probably not sufficient and is not intended to be comprehensive.)


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