- Read Deceitful Spammer or Marketing Genius?(https://www.scu.edu/ethics/focus-areas/business-ethics/resources/deceitful-spammer-or-marketing-genius/) and complete the questions at the end of the case study.To read click on the words above “Deceitful Spammer or Marketing Genius” or copy to your browser. (Instructions :Questions must be answered fully and completely to receive full points (2 page minimum). Do not include the questions in your response, your response must be structured as an essay. Research must be used to substantiate your response an APA reference list must be included. )
- Pick one of the following terms for your research: Balanced scorecard, ethical leadership, emotional intelligence, sustainability, or authentic leadership. Each student will select one of the key terms above and conduct a search of Campbellsville University’s online Library resources to find 1 recent peer-reviewed academic journal article(within the past 3 years) that closely relate to the concept. — (Instructions : Your submission must include the following information in the following format:DEFINITION: A brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement.SUMMARY:Summarize the article in your own words- this should be in the 150-200 word range. Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term.DISCUSSION:Using 300-350 words, write a discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.REFERENCES: All references must be listed at the bottom of the submission–in APA format)
All 2 questions should be different answers No Plagiarism Please follow the instructions .