The time era affects what Is socially acceptable and what the media can/cannot get away with. Therefore, limiting and setting guidelines for the different stereotypes and norms to be created with. This essay Is going to focus on and depict the different stereotypes/norms that have been created and used about men In terms of the labor force, and how they have changed over time. Firstly, the moment a baby is brought home in a blue blanket, his parents have already purchased toys and clothes that have cars, tool boxes, and action heroes on them.
The baby, not knowing what any of these things are. Is already being informed into a stereotypical male that we all know. Parents buy their little boys play sets with hammers, wrenches, and screwdrivers so that they feel the desire to work on things. The children see their fathers working on things and want to help with their play tools. Implying to the children when given toys like these, that they are supposed to work in construction or to be a mechanic of some sort. They do not take their kid to the toy store and let him pick his own toy, and see what he shows interest in.
In today’s society the variety of toys that children have to choose from is far more verse than earlier times. With a bigger selection of toys, It leaves more room for individuality, and to help slowly break away from these norms and stereotypes. Never are American advertisements of girls playing with action figures and boys using easy bake ovens. (Language. 2014) A child’s toy gives them a sense of calling to help him/ her identify personal goals and aspirations. For example, I played with GIG Joe action figures a lot growing up, and all I could think about was how cool It would be to be In the military when I got older.
A child’s toys play a big part in their development and owe they mature. Therefore, the toys given to a child are generally stereotypical to his/her gender, but not all boys like Hotels nor does every little girl like Barbie’s. Also, as a boy grows older he Is surrounded by these norms and stereotypes that encourage him to pursue a more “manly’ career; such as working construction, becoming a mechanic, taking over the family farm, being a doctor, lawyer, or I OFF dirty Jobs. Little to none did it show a woman on the show.
Suggesting that these Jobs are women bias and that a woman could not do a “man’s Job. ” Guys get caught up in he show and don’t realize the subliminal image of the stereotype involving the working man. Not only is it digital media that displays these stereotypes, but the books we read and the ones read to us as children do as well. One in particular is the story of John Henry, an African-American railroad worker who builds a railroad tunnel with his hands and two sledgehammers, faster than a machine made to dig these tunnels.
It implants an image of a hard working figure and builds him up to be almost like a heroic in a way. Giving little boys, such as my past self, influences towards developing raids such as John’s work ethic, and makes us think that this is the way men are supposed to be. I loved the book as a kid, and was so infatuated with the story that I read it several times. John displays toughness, hard-workmanship, determination, and so much more, and is suddenly struck with a heart attack at the end of the story.
Although it was a very horrible ending for a children’s story, it increased the image of heroism and manliness so much more. John working himself to death displayed the stereotype of men doing “men” Jobs, and making little boys feel as though these are he kind of Jobs they will work when they get older. Finally, a recent Tide commercial displayed a father doing laundry and braiding his daughter’s hair. Which would otherwise be considered a woman’s role. This contradicts the stereotype that men are supposed to work hard, dirty, blue-collar jobs.
This commercial serves as an example that men being stay-at-home dads is now socially acceptable, unlike earlier times. Also displaying the evolution of gender roles and what is now socially acceptable that was never even considered before. In previous times, a man was always seen as a “bread winner” or the parent who brought home the bacon. ” Now in today’s society, it is common that a woman takes the typical “man’s” place, and provides for the family. Which is displayed in this bombshell of a commercial by Tide.
Tide did not risk anything by airing this commercial, because of the simple fact that it is so common today. Had it been ten years ago, there might have been a little more controversy over it and more naysayer. However, this was a really intelligent move on Tides part. As can be seen in my essay, we as males are genuinely stereotyped to work tough, hard, dirty Jobs, but in current times it is more socially acceptable for us to work office Jobs and stay at home with our children while our wives go to work.