[Solved] retail management startegy of massimo dutti

The chain was originally set up to commercialize menswear,but in 1992 ,they introduced a complete collection of womenswear. {draw:frame} Massimo dutti has designed following apparel collection for women men and children . What do outlets do to make retail better and effective ? Men of 25-50 years old providing them with personal tailoring . provide with formal and casuals. It also provide with Massimo dutti soft collection, accessories fragrance etc . Broadly and deeply assorted. For eg: Procurement :

Establishing merchandising sources ,policies and practices. *Prices*: Services provided: Store atmosphere: Massimo dutti atmosphere is high end atmosphere but classy ,high lighting , wooden flooring and interiors with no picture on walls and mannequins on window. They have a classy look inside and the sales people are very well dressed and ever ready to assist you and influence you to buy . They have light music going on background of outlet . Location: *Overall about Massimo dutti* vertical integration

Massimo dutti manufactures and distributes its products in small batches and company itself designs interiors ,warehousing and operates it logistics. Because of this (vertical integration) Massimo dutti developed a successful merchandising strategy which created a pool of opportunity and fast fashion system . By owning it own in house production ,it was with an ease of producing new style line and providing with tailoring services to the customer . *Store management aspect *: *Store layout *: They have a very elegant looks of the store .

The men and women section are differently placed and with different ambience all together . The clothe are so well placed and in very appealing manner with complete matching and accessories along with it . And they highlight the latest in with light effects and displaying it a mannequins. Following picture shows the layout of cloth in Massimo Dutti stores *Designs*: They have unique design and are providing the personal tailoring for the customer convince which makes customers brand loyal.

They provide with formal to classy casual outfit for men and women with additional accessories. Manager and sales associates are responsible for transmitting the sales analysis ,product life cycle and store trend to the designers. This allows the designer in the spains to come up with right product within the season to meet customer demand . Customer service: And provide them with after sales assistance also in case of change and alteration required. Promotion: Sales and discounts are there in dss and dsf n in off season . {draw:frame} Assignment no 1

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