Google analytics is the next generation web analytics tools from Google that show you how people find your site. How they navigate and how they become customers. In much the same way that Google search engine has made it easy to use powerful technology, it brings a new accessibility to enterprise-class web analytics making it possible for all advertisers, publishers and website owners. Focusing your marketing resources on campaigns and initiatives that deliver ROI can improve your site to convert more visitors.
A flexible graphing tool allows you to see larger trends even as you analyze and compare specific time periods. Short narratives; score cards and spark lines summarize your results while detail report is just a click away. Report controls allow you to play detail with in context and visualize data in new/different ways. Segmentation menu provides a way to slice data along a variety of factors. There are different parameters on Google analytics that can be used to measure performance of tools utilized by www. mynetresearch. com.
Different performance parameters are located on the left side of Google analytics. They are as follows: Visitors: This section provides information on visitor interaction with your site, the type of visitors and information about how they are viewing your site. Few sub categories/ tools, which can help track your performances are Benchmarking, Map Overlay, New vs. Returning, Languages, Visitor Trending, Visitor Loyalty, Browser Capabilities, Network Properties. We can see what sort of visitors we have by putting various filters. For example, mynetresearch. om can use this function to see its exact target market. It can see people from which geographic region visit their site more often, what is the average age of the visitors, their professions and so on. Advanced Segmentation: You can trim and compile your data in the way you want. This helps you to visualize data the way you want. In our case we might want to see which contributors or researchers are involved in generating business for us. It can be compared to a query in database languages. Goals: This is usually defined by the landing page of your website.
Landing pages are the final goals of a website. For example these can be defined by few examples: When a user registers to become a member on mynetresearch. com, a ‘thank you’ page after a user has submitted the information through the form. This will help the website to keep a record of the email list subscription, newsletter signups, contact information etc. An Introduction page. In this case “The application” page A News article page. Profile: It is a group of rules and settings that define the reports that you see.
These can be goal and filter settings, default page and website URL values, and user access levels. These results in a profile with different report data generated from the same source data. Besides this netreasearch. com may also optimize its website with the help of Search engine optimization: It is the process of increasing number of visits to your webpage. In this it is natural that the higher the website is there on the search engine search result lists, the more chances are there for an increase in volume or quality of traffic.
There are different kinds of search that is targeted by the Search Engine optimization. This includes local search, industry specific search, image search. SEO should be used for the following reasons: SEO gives better ROI It is very common for internet users to click on the top three search listings on Google Helps in creating an online branding. SEO pulls more traffic than paid results Using SEO by netresearch. com will definitely help in increasing its traffic. Following is a list that can help optimize your search engine results: To identify the key topics.
For netreasearch. com it has to identify the research or article topics. It should have the best keywords or search terms for each topic. Subtopic keywords should be identified. Short and relevant titles should be given to the articles and research topics. Research your competition You should search for your keyword online and check how many competitors show up for your keyword. List down all related websites/ competitors Check out the importance of these websites. Find link popularity/ find how many sites link them.
Find the number of related pages/ how many each website has indexed in the search engine On page and off page optimization On page optimization: This is about modifying keyword frequency in the URL. Important things included in Meta titles are: Business name/ site name Meta keywords Toll free number can be added Off page optimization: Create a site map. Creating an online simple html site map is useful for online users. Each page of your site map should have fewer than 100 links. Creating an Xml sitemap is important for search engine spider (Google Xml sitemap).
You may need to create more than one site map for multiple search engines. Links: After you have submitted your website to important and online directories we need to develop an online link development campaign (link popularity development). One way link, links Site A to Site B but doesn’t link back to Site A. Two way links, link both websites back to each other. This is common in link exchanges and three way links is when site A links to site B and Site B is asked to link to a different website (say c-main website) Put information about your most important topics on your homepage.
Make good use of tags. Use your top keyword phrases in the title tags for each page. The next attribute that search engine looks are your “header tags”, Hx: H1, h2, h3 tags: will help to tell the search engine about what your text is about Write “alt” text for every image to describe what the image is about, using keywords where possible and appropriate. Search engines aren’t able to determine what pictures are available on the website. Adding image alt-tags to each picture will help the search engine index them properly.
If you have an old site built in frames, rebuild it without frames, which can interfere with search engine indexing. Review your site analytics frequently to see what search terms are bringing visitors to your site and how many are coming. Use this information to determine which pages are optimized the best. Analyze what makes them so and apply the same principles to your other pages. References: http://mis630su08. wordpress. com/2009/08/05/class-paper-web-based-mining-and-analytics/ https://www. google. com/analytics/reporting/login? ctu=https://www. google. com/a