SWOT Analysis: Identify strengths, weaknesses, opportunities, and threats facing sport organization, individual, team, or facility and its form of marketing

                                                            Essay Guidelines

 

Overview: For this first milestone, due in Module Three, you will conduct a SWOT analysis for your chosen sport organization, individual, team, or facility, building on the research you conducted on the 4 C’s in Module Two.

Prompt: First, review the readings in Chapters 5 and 7 of the text and watch the video SWOT. Next, using the SWOT Analysis Template and Instructions, address the following critical elements for your selection: •

 SWOT Analysis: Identify strengths, weaknesses, opportunities, and threats facing your sport organization, individual, team, or facility and its form of marketing, using the SWOT template provided. Include at least two items in each box. Items may be listed as bullets.

Strengths: Identify at least two strengths of the sport organization, individual, team, or facility and its form of marketing.

Weaknesses: Identify at least two weaknesses of the sport organization, individual, team, or facility and its form of marketing.

 Opportunities: Identify at least two opportunities of the sport organization, individual, team, or facility and its form of marketing.

Threats: Identify at least two threats of the sport organization, individual, team, or facility and its form of marketing.

• Opportunity: Expand upon and defend the potential benefit of one opportunity identified in your SWOT matrix, for your sport organization, individual, team, or facility. In completing your SWOT analysis, consider factors both within and outside the organization. Also, be sure to consider the research you conducted on the 4 C’s for your organization in Module Two, as well as any feedback from your instructor. You may also want to conduct additional research to support your SWOT analysis.

 Essay will be graded on the following

·        
Accurately identifies at least two strengths of the chosen sport organization, individual, team, or facility and its form of marketing

·        
Accurately identifies at least two weaknesses of the chosen sport organization, individual, team, or facility and its form of marketing

·        
Accurately identifies at least two opportunities of the chosen sport organization, individual, team, or facility and its form of marketing

·        
Accurately identifies at least two threats facing the chosen sport organization, individual, team, or facility and its form of marketing

·        
Logically expands upon and defends the potential benefit of one opportunity identified in the SWOT matrix

·        
Submission has no major errors related to citations, grammar, spelling, syntax, or organization

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