The Importance of Branding


Assignment Description You are required to write a 15-page (minimum), double-spaced Review of Literature (ROL) on an instructor-approved topic related to the course. The ROL is an academic paper following APA writing and citation guidelines. The paper includes a critical analysis of the relationship among different works (articles). You must use at least 10 scholarly, peer-reviewed journal articles to build your ROL. Purpose The general purpose for writing a literature review is to critically analyze and summarize the published knowledge related to a specific narrowed topic. Most reviews summarize, classify, and compare and contrast the information found in peer-reviewed journal articles. A well-written ROL should identify the thought leaders in the given field as well as present a clear idea of what is known, not known, and still needs to be known. Requirements No earlier than the beginning of Module 3, and no later than the conclusion of Module 5, the instructor must approve your proposed topic for the ROL. Topic submission must include a specific purpose statement and two supporting peer-reviewed journal article citations in APA format. Submit this to your instructor via email. The earlier your topic is approved, the more time you will have to complete the paper. When selecting your topic, review those covered in the Corporate Communications textbook and the module materials. Your ROL topic must relate directly to the course material. Be certain that your topic is timely, represents contemporary business issues, and is of interest to you and your career path. You will find that with timely, current topics that the discussion is still being debated by authors and researchers. The final paper must adhere to APA 6th edition writing style and format, including title page, abstract and citation page (references). It must be a minimum of 15 pages, double-spaced, and reference at least 10 scholarly, peer-reviewed journal articles. 

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