This assessment requires students to focus on the key learning
outcomes from their MKT101A studies and how they apply to real
marketing initiatives.
1. The starting point for each Reflective Journal Entry will be a
description of the marketing initiative (using visuals were possible)
– the who, what when, where, and how – see below as to how
students might source these
2. Then students are to reflect on the 2 advantages and 2
disadvantages of the marketing initiative (ie what worked and what
did not)
3. Students are to then link the initiative to the respective/appropriate
contemporary marketing issue, being sure to explain why it
considered to the the case
4. Finally, students are to provide 2 key insights that they acquired
through studying this contemporary marketing issue
There is no set “look” to a Reflective Journal. Essentially the structure
and form will be what works best for each student but is considered to
be more report like than essay formatted. Hence, students should
avoid lengthy chucky paragraphs of narrative in favour of the use of
sub-headings, tables, and bullet points. This formatting is encouraged
as it will reduce the wordiness and increase the “readability” of the
As Marketing is a very visual discipline, it expected that there will
be extensive visuals and images from the marketing initiative
used to support and provide evidence for claims made.
The Reflective Journal must show evidence of a strong investigation
where all facts, claims and statements are well supported by evidence
from either industry/marketing practice and/or relevant marketing
theoretical principles.
Students are to cite a minimum of 4 references (for a pass)– these
should be sourced from academic text, journal articles, trade
publications, industry research documents and referenced according
to the ICMS style guide (Including a correctly constructed Reference
List and accompanying in-report citations).

Place New Order
It's Free, Fast & Safe

"Looking for a Similar Assignment? Order now and Get a Discount!