Portfolio Assignment task

This is an individual assignment based on an evaluation of work undertaken by your project team group on the module.

The project team is charged with designing a new business model that may compete successfully in one of your proposed 5 or 10 year scenarios for your chosen industry or sector. This new model may be radically different from existing models or may reflect more incremental changes externally or internally.

The final outcome for your project teamwork will be a new business model presented using the business model “canvas” of Osterwalder & Pigneur (2010). These are the outputs of your team project work, and they are the subject of the work you will do individually for the assignment marks.


Your individual submission should be in the form of a portfolio submitted online, which should contain the following sections (see next pages for details):

PART 1: 1a and 1b

PART 2: 2a and 2b




PART 1 (accounts for 40% of the marks awarded)

Your individual analysis (with supporting evidence) of aspects of the nature of the business model your group creates, and the collective cognitive and problem-solving processes of business model design that your team experienced.

Part 1 should be no more than 800 words in total: 200 words for section 1a, and 600 words for section 1.b.

You should use (and reference) the following specific concepts:

1a. Your summary evaluation of where the business model innovation discussed in your group might be plotted on Verganti’s matrix (see diagram below), through a consideration of:

whether the changes represented in the business model are essentially radical or incremental in nature and

the degree to which the innovative aspects of the model are driven from technologies (“technology push”), market needs (“market pull”), or from the “design” perspective (from the re-thinking of user experience). (200 words)






According to your summary evaluation, show on a diagram of Verganti’s matrix where you would plot the business model.




1b. To what extent does the overview of the creative climate of your team provide an explanation of how and why your group process led to the type of business model innovation mapped above? (600 words)

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