Answer the three following questions:

Question 1 (30 marks, maximum 300 words)

When a business expands its operation into other countries, the impact of globalization on human resource development and management is significant.

  1. What role does HRM play for Dell? Support your answer with examples. (15 marks)
  2. Discuss the obstacles that Dell faces for survival and success due to globalization. Support your answer with discussion and relevant example. (15 marks)

Question 2 (35 marks, maximum 300 words)

A traditional view of globalization is that it involves rolling out the same offering across the globe using the same ingredients, brand name and marketing communications. However, organizations have realized that they need to adapt their offerings and communications to local preferences and conditions.

By using B207B course material and other resources such as Dell website, discuss what is the difference between globalization and customization in marketing segmentation and marketing mix in relation to Dell Computers.

Question 3 (35 marks, maximum 300 words)

Globalization increases connections among people around the globe, both narrowing and widening the differences between them in various ways. On the one hand, increases in trade and communication bring closer awareness among consumers and workers of many brands and businesses’ activities, but on the other hand, it has negative effects on the global marketplace.

Required: Discuss the key negative effects of the global marketplace. Support your answers with examples in relation to Dell.


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