You have recently been appointed as the CEO of your
chosen organisation, apply your critical thinking skills
to develop strategic recommendations for the
development of the business over the next 12 months.
To submit a definitive and complete Report for the
organisation chosen, you will need to consider at least
the following –
? A brief history of the organisation and its
strategic development.
? The internal and external environments of the
? The development of strategy at a business,
functional and corporate level.
? Competitive advantage and sustainability.
? The impacts of mergers and acquisitions,
international strategy and alliances.

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